Exploring ideas and insight from creativity and design.

Explore my own insights within the world of design and discover how they can inspire your own creative projects and enhance your design skills.

Why “Pinning” Is Essential for Creative Businesses.
Mari Therese McCallion Mari Therese McCallion

Why “Pinning” Is Essential for Creative Businesses.

In 2022, my social media report card wasn't glowing - marked "must try harder." But in 2023, did I ace the game? Let's just say there's room for improvement! Nevertheless, the effort I invested bore fruit: a notable spike in website traffic, especially through a remarkable surge in my Pinterest analytics. Let’s discuss why Pinterest is an essential tool for creative business.

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A laptop on a white tiled surface displays the homepage of the Shabra Group website, with images of a green landscape and a factory floor, against a green wall background.
Several phone screens display social media posts and a website promoting brand photography services, including planning a brand shoot, booking sessions, and showcasing floral arrangements and a person pouring liquid soap.