Nancy’s Barn, an award-winning café and restaurant in Ballyliffin, approached me to refine and modernise their brand while preserving the heart and heritage that make them a local favourite.

With their visual identity system feeling outdated and inconsistent across touch points, they needed a cohesive brand strategy that reflected their Donegal roots, coastal setting, and warm, welcoming personality without straying too far from what their loyal customers love.

My idea was to create a refreshed brand direction that felt grounded, contemporary, and unmistakably “Nancy’s.” Their logo was to remain the same, but everything else was up for discussion.

I refined their colour palette, typography, illustrations and supporting textures to build a visual system that is warm, characterful and reflective of both their rustic barn charm and charismatic owner.

Nancy’s also invested in a new series of images of their exterior, interior, food and special services like weddings and Christmas events to help reinforce their new brand strategy.

The final strategy brings clarity and cohesion to the brand, allowing them to show up consistently across digital and print while staying true to the personality that makes Nancy’s Barn memorable.